get to know your lead strategist 

With over a decade of experience and a robust background in business product management, I am deeply passionate about overseeing products' full life cycles and harnessing the power of data analytics to drive strategic business decisions. I've had the privilege of honing my expertise while working with industry titans such as L’Oréal, LVMH, and Tommy Hilfiger.

My skill set spans a wide range of disciplines within business and marketing, including Marketing Automation, Full Product Lifecycles, Data Mining, Data Analysis, Competitive Analysis, Market Research, Web Analytics, and Strategic Decision Making. Additionally, I excel in verbal communication, which allows me to effectively convey complex ideas and strategies to diverse stakeholders.

In terms of expertise, I am proficient in Salesforce, Digital Marketing, Product Marketing, Google Analytics, Google Tag Manager, Project Management, Process Improvement, Customer Relationship Management, Marketing Campaign Strategy, and Digital Strategy. I have also developed a strong skill set in media buying, leveraging my experience to optimize ad spend and drive targeted audience engagement.

My strength lies in collaborating with diverse teams to achieve shared business objectives. In my current role as a Digital Marketing Consultant at Pink House Digital Marketing, I specialize in agile-based, design-thinking projects aimed at accelerating conversion and revenue results. I oversee all aspects of the brand, from e-commerce to social media management, content development, and budgeting. I drive revenue generation across multiple channels, design cross-channel customer engagement strategies, and spearhead influencer marketing initiatives to increase audience reach and brand awareness.

I am particularly passionate about optimizing the intersection of product and consumer by ensuring the right product reaches the right consumer at the right time. My recent experience includes driving digital marketing initiatives, implementing strategic SEO strategies, refining keyword content, and executing effective media buying strategies to enhance website traffic and ROIAS on qualified leads.

I am excited about leveraging my skills and experiences to contribute to innovative marketing and media projects that drive tangible business results.