Why Is It So Difficult To Predict Google's Organic Search Rankings?

The hardest part of operating a business online, besides concentrating on your products and marketing initiatives, may be keeping up with Google and it's algorithm. The dominant tech company controls the 92.5% of search engines market share, so winning their favor will determine where you stand in the SEO market.

The main issue is that Google is constantly updating, and those SEO requirements are constantly changing. If you fall behind or aren't knowledgeable about how to handle those requirements, it can be simple to become overwhelmed. Some elements, such as Google's ranking factors, do not change. Here are some explanations of why Google is difficult to comprehend and tips on how to keep up with the times.

Secure Website

Being the target of a security breach is the single thing that can damage a company's reputation the fastest. If visitors to your website don't feel confident in its security, you risk losing their trust and being demoted in Google's search results as an unsafe or insecure site.

Obtaining an SSL certificate for your website is essential because Google places a high value on website security and reliability. Although Secure Sockets Layer (SSL) certificates have been around for more than 20 years, they are becoming more and more common. Your users' data will be transferred over a secure network if you have an SSL. This covers all of your subdomains and is getting easier and easier to obtain as a result of services that offer them for free.

Mobile Friendliness

The biggest flaw in many websites is that they were created with a different time frame in mind. When desktop computing first became popularized in online commerce, many websites took pride in their comprehensive, systematic organization. However, what functions on a computer does not function on a tablet or smartphone, and many older websites are becoming squished or nearly unusable in these new formats.

This causes frustration and lower Google search engine rankings. Most web traffic originates from mobile devices, with small phones accounting for an increasing share of that traffic. Make sure your website is simple to use on all devices because Google gives a lot of weight to mobile friendliness. Simplicity is the best approach for a website that is mobile-friendly.

Enhanced Website Content

It's not enough to just post content regularly - you need to know who your content is geared towards and how long it's serving its purpose. Keep Google's E-A-T factors - Expertise, Authority, and Trustworthiness - in mind at all times. Ensure that you keep evergreen articles updated with significant changes to the subject matter.

Effective keyword management is equally crucial. Too many websites either don't understand what their customers are looking for or choose a keyword that is either too common or too obscure to attract any attention.

Look for Success

Google's search rankings may change frequently, but some things never do. You will maintain a strong market position if you build a trusted, secure, and reliable site that gets its name out there. These simple steps can help you establish a reputation that will outlast any changes.